1. How often do the magazines mail out? Each Area Publisher can determine their mailing frequency. I recommend owning two neighboring markets/zones and mailing them quarterly on opposite months. Thus each zone mails six weeks apart from the other. That gives you 4-5 weeks of selling time each cycle.
2. Who builds the ads? You can find your own graphic designer or plug into one of the experienced designers that we already work with. The advantage of using an established designer is their familiarity with the technical details of production and they have a large ad library to tap into….great way to use a pre-built ad to spec a sample ad for a prospective client.
3. Are there other costs associated with start up besides the one-time $495 licensing fee? Yes, like most businesses you may need to buy some business cards, make copies of sales collateral or rent a private mailbox to use as your business address. However, those costs are minimal. We can also share some strategies to reduce these costs or illuminate them all together.
4. What is an Area Publisher/AP? An AP is a person who licenses with HTV to own and operate their own coupon magazine. They prospect in a protected territory, sell ads to local merchants, interface with their Graphic Designer to build the ads, invoice customers and run their business. All printing and mailing logistics are handled separately by HTV to make sure your magazine prints and mails to the correct addresses. Simply put, HTV acts as a print broker so you can concentrate on sales.
5. Do HTV take a percentage of my sales or is there some type of revenue sharing? No….the money you earn from ad sales is yours to keep. You are responsible to pay for the printing, postage and graphic design (the COG: cost of goods) to produce your magazine. Typically selling 8 pages of ads in your magazine cover the COG and your profit is in the last 8 pages of ad sales.
9 How much money can I make? Good question with various answers. First question back is how hard are you willing to work? Are you lazy and have a hard time leaving your front door to make sales calls? If so HTV is not for you. However, if you are self motivated and have a high degree of personal drive, it’s not uncommon to make a mid five figure or low six figure income….all based on your sales efforts. One way to give yourself a raise is to grow page count in your magazine. If you increase from 16 pages to 20 or 24 pages, your printing prices and graphic design fees increase incrementally However these additional pages are fairly inexpensive to produce so your profit potential grows dramatically……especially when you understand that postage costs for a 12 page magazine are the same as a 32 page magazine are the same, as it’s based on a weight classification.
10. Will I be the only AP in my town? Yes….part of the process to license an AP is to define their mailing zone/territory. This protects you as the exclusive AP in your part of town. It’s a great opportunity to grow a region and have other neighboring APs open zones near yours as this provides a larger footprint for HTV in your area and cross sales (selling your customers into another APs zone) take place often and provide the selling AP with an additional income stream.
11. Who determines where the ads go in the magazine? Each AP determines what location in the magazine they wish to place their merchants ads. Ideally we recommend restaurants and retail ads (brick and mortar ad with clip me out and bring me in coupons) run on right hand pages as we place home improvement or display ads on the opposite left hand page. Using premium positions like the Inside Front Cover, centerspread position, Back Cover or next to the popular events calendar are all ways to close sales or increase revenue due to the high demand of these positions.
12. If I have questions or need advice about a coupon for a specific business category or have a sales or business management question, who do I call? Jim Lee, founder/master publisher, is available via phone or email. We also have an extensive video library at a private training website that covers many commonly asked questions APs have as well as an excellent array of sales training and business management tips. A national convention is available yearly to meet with other APs and share ideas and tips on growing a more successful business.